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The One Advantage Your Competitors Can Never Copy
Your YouTube channel won’t last if you’re doing this…
Jul 21
•
Auret & Jewel
6
2
I’m Not Doing YouTube-First Anymore
What a patio in Théoule taught me about where my best thinking actually happens.
Jul 14
•
Auret & Jewel
2
The Video I Filmed Last Year Is Still Earning Me Clients
The real traffic breakdown behind 876,901 views on my channel, and what it means for your business.
Jul 7
•
Auret & Jewel
3
1
17 Days in France, Substack Relaunch and Goal Planning
A Sneak Peek At What's Coming Up In July
Jul 1
•
Auret & Jewel
1
June 2026
Stop Creating Content. Start Publishing Your Body of Work.
Why every YouTube video should be a search asset that earns trust for years, not a feed post that disappears in hours.
Jun 24
•
Auret & Jewel
2
The Viewer Who Hires You Is Searching...Not Scrolling
And Why AI is Giving you the Wrong Titles.
Jun 16
•
Auret & Jewel
1
I Resented Creating Content For Years
I Don’t Care About Being a Viral Influencer or the Next Mr. Beast
Jun 9
•
Auret & Jewel
4
Cannes Lions, Strategy Lab and...Baguettes?
A Sneak Peek At What's Coming Up In June
Jun 2
•
Auret & Jewel
1
May 2026
Why We're Re-Launching our Substack Publication
A fresh take on YouTube strategy for business owners. Less "creator economy" advice.
May 26
•
Auret & Jewel
2
Turning YouTube Viewers Into Clients in 2026
Sharing what's working right now...
May 19
•
Auret & Jewel
4
She Got 16 High-Ticket Sales From YouTube With Under 100 Views
Celebrating a client win 🎉
May 12
•
Auret & Jewel
3
Start a New YouTube Channel…or Use the One You Have?
What We Recommend and the Pros and Cons of Each
May 5
•
Jewel Tolentino
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